Barbara Rezende

An experience designer focused on motion, interaction, and craft.

Beach
Tomatoes from the garden
Barbara — portrait
Barbara's dogs
Barbara surfing

I started designing professionally over 12 years ago and have lost count of how many things I've made — for clients and just for the love of it. Those years have taken me across every kind of project, working alongside clients, startup founders, design teams, and development squads.

Depending on the context I'm in, I can also hold all the pieces: product strategy, research, prompt engineering, UX, UI, interaction, visual design, and QA.

Most recently I spent 16 months at Yuna, an AI startup, designing experiences to encourage kids and parents to develop daily reading habits.

These days I work as an independent product designer — and increasingly a design engineer — building real products with AI in the loop. Off-screen, I surf, play music, garden, and work with wood. I love making things with my hands.

Experience

  • Yuna

    2024–2026 · Remote, Brazil

    Experience Designer — UX/UI, Interaction & Craft

    Strategy, UX, and motion design for an AI-powered kids app. Led retention and engagement initiatives — redesigning onboarding, navigation, and progress systems. Brought the mascot to life with Rive animations. Designed gamified reading experiences and refreshed the UI based on user research.

  • Barbirez Design Services

    2022–2024 · Remote, Worldwide

    Freelance Product & Digital Designer

    Clients include Aventi, York Hamilton, Upndo, and Discoweaver. Independent practice exploring AI experimentation and early-stage product concepts — brand strategy, visual identities, websites, apps, and design processes for clients worldwide.

  • Bornlogic

    2022 · Remote, Brazil

    Product Designer

    Worked for one of Brazil's fastest-growing retail-tech startups, helping brands offer phygital experiences. Owned the end-to-end design process — discovery to prototyping — collaborating with a squad through continuous discovery.

  • Digistorm

    2019–2020 · Gold Coast, Australia

    Digital and Interaction Designer

    Worked for Australia's market-leading developer of school software for K-12. Led the redesign of the brand identity. Created webpages, apps, interfaces, and prototypes — collaborating across marketing, sales, and development.

  • Scooter Hut

    2017–2019 · Gold Coast, Australia

    Senior Graphic Designer

    Worked for Australia's largest action-sports retailer. Helped expand the brand's visual identity while managing website graphics, campaigns, and e-commerce assets. Designed landing pages, packaging, and print materials.

  • Vuziq Inc.

    2013–2016 · Goiânia, Brazil

    UX/UI Designer

    Designed UI/UX for three music streaming apps across iOS, Android, Windows, and early wearable concepts (smartwatch, Google Glass). Led design from sketches to prototypes. Created logos, animations, and marketing videos to elevate app branding.