Barbara Rezende is an experience designer focused on UX UI, motion, branding, interaction, and craft. 12+ years shaping digital products. Based in Florianópolis, Brazil.
About
With 12+ years of experience across UX UI, branding, motion, and digital products. I've worked with startups and companies in education, sports, and tech — including five years in Australia taking on large-scale projects. Most recently, I spent 16 months at Yuna, an AI startup, designing experiences that create a magical reading habit for kids.
Beyond design, I'm into philosophy, AI, and content creation. I also surf, play music, garden, and work with wood — I like making things with my hands.
I'm drawn to projects where motion, interaction, and thoughtful craft make the experience feel alive.
If you're looking for a collaborator who will bring life to your projects — I'd love to connect ✌️
Experience
Yuna
Experience Designer — UX UI, Interaction & Craft
Remote, Brazil
2024 — 2026
Strategy, UX, and motion design for an AI-powered kids app. Led retention and engagement initiatives — redesigning onboarding, navigation, and progress systems. Brought the mascot to life with Rive animations. Designed gamified reading experiences and refreshed the UI based on user research.
Barbirez Design Services
Freelance Product & Digital Designer
Remote, Worldwide
2022 — 2024
Clients include: Aventi, York Hamilton, Upndo, and Discoweaver.
Independent design practice exploring AI experimentation and early-stage product concepts. Delivered brand strategy, visual identities, websites, apps, and design processes for clients worldwide.
Bornlogic
Product Designer
Remote, Brazil
2022
Worked for one of Brazil's fastest-growing retail-tech startups, helping brands offer phygital experiences to their customers. Owned the end-to-end design process — from discovery to prototyping — collaborating with a squad through continuous discovery.
Digistorm
Digital and Interaction Designer
Gold Coast, Australia
2019 — 2020
Worked for Australia's market-leading developer of school software for K-12. Led the redesign of the brand identity. Created webpages, apps, interfaces, and prototypes — collaborating across marketing, sales, and development to deliver integrated user experiences.
Scooter Hut
Senior Graphic Designer
Gold Coast, Australia
2017 — 2019
Worked for Australia's largest retail store in the action sports industry. Helped expand the brand's visual identity while managing website graphics, campaigns, and e-commerce assets. Designed landing pages, packaging, and all sorts of print materials.
Vuziq Inc.
UX/UI Designer
Goiania, Brazil
2013 — 2016
Designed UI/UX for three music streaming apps across iOS, Android, Windows, and early wearable concepts (smartwatch, Google Glass). Led design from sketches to prototypes. Created logos, animations, and marketing videos to elevate app branding.