Goleerix: Brazilian news, music and culture

 

The scope of this project was to redesign Goleerix' homepage so users would notice a change in it's positioning and rebranding.

Goleerix is a blog that shares a lot of brazilian music, news and culture. It's main feature is the collection of songs that have the lyrics + english translations. It not only provides entertainment but also a great value for those who are learning Portuguese or are interested in Brazilian culture.

This is a personal project that I had worked on for almost 2 years. Throughout the process, I made researches and used data from surveys answered by Goleerix own users to help me see and understand how and why they were navigating on the website.

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Tropical Lab : Brand Identity