Barbara Rezende

Tropical Lab · Visual identity for event producer

Bringing Brazil to Australian nights

Brand identityAug 2019
Brand
Tropical Lab
Deliverables
  • Visual Identity
  • Brand collaterals
  • Graphics for socials
  • Posters and flyers
My role
Brand identity designer
Team
Solo

The story

Tropical Lab is more than an event producer — it’s Brazilian music told from the inside, in Australia. A collective of people who love, support, and believe Brazil has too much energy and passion not to share through its sound.

Tropical Lab brings a new identity to Brazilian parties in Australia, with one goal: to turn your night into a lab of unforgettable moments. It was built to mix every tropical wonder from Brazil — joy, music, love, diversity — into one experience that feels both new and nostalgic.

The “Tropical” comes from Tropicália, the movement that began in the ’60s with Caetano Veloso, Gilberto Gil, Gal Costa, Jorge Ben Jor and others — artists who sang Brazilian culture into history during the military dictatorship. The lab mixes it all: old with new, Brazilians with the world, rap with samba.

And I got tasked with turning the idea into reality. :)

Tropical Lab — moodboard
Tropical Lab — logo process and exploration
Tropical Lab — typography and brand elements
Tropical Lab — color palette
Tropical Lab — posters and event graphics
Tropical Lab — merch and apparel

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