Designing the web experience for Digistorm's repositioning.Designing the web experience for Digistorm's repositioning.

Challenge

Digistorm was a market-leading developer of K-12 school software going through a full rebrand. The new website needed to be the public face of that change while clearly showing how the three products (Funnel, Websites, and Apps) actually worked. The core design tension was expressing a brand-new visual identity through a minimal interface, without losing the product detail that existing and prospective schools needed to see.

Approach

I worked as the Interaction and visual designer, owning the interfaces that demonstrated each product's functionality. I worked closely with the design and marketing teams on the rebrand itself, then translated it into wireframes, prototypes, and the site's interactions. My rationale was to carry the new identity in a restrained, minimal way and let the product details do the showing — using interaction and motion to reveal how Funnel, Websites, and Apps work.

The solution

The work resolved the central tension directly: the new identity stayed clean and minimal, while motion and interaction were used to walk visitors through what each product does. Funnel, Websites, and Apps each got an interface built to make its functionality legible, so the site could carry the rebrand and act as a product showcase at the same time.